Have you always followed the most important appointment with fashion that takes place every year in Milan and are...
What to see in Italy? Here is the most important Italian fashion event
Are you looking for something to do in Italy during this period? Well: in this article I will present one of the most important international events of the Italian fashion sector. This is the Pitti Immagine Uomo event that takes place from 9th to 12th January 2018 at the Fortezza da Basso in Florence. I will present the event and the access methods. I will also provide you with some useful tips on how to get to the location and where to stay.
This is the 93rd edition. Here the new men’s clothing collections are presented by the main international companies. Exhibitors are divided into different sections, based onalla type, distributed inside the Fortezza da Basso. These are:
- Male future
- High Beauty
- Pop up store
- I play
- Born in the USA
- Pitti Man
- The other man
- Urban panorama
- My factory
- Fashion at work.
Now look at this: in addition to the exhibition there are other collateral events taking place throughout the city. The program is continuously updated and can be consulted on the event website.
When and where
The days in which you can access the exhibition are from 9th to 12th January from 9:00 a.m. to 6:00 p.m.. The last day closing is anticipated to 4:00 p.m. It is also necessary to specify that the event is reserved for specialized buyers of clothing and leather goods.
Therefore the admitted categories are:
- Boutiques, retail stores, chain stores, multibrand online stores.
- Import/export and distributiontori
- Buying office
- Representatives of the clothing sector
Let me explain: the clothing show, Pitti Immagine Uomo, is something you should absolutely see in Italy. An admission ticket is required to get in. The cost is € 30 or alternatively you can buy it directly at the entrance at a price of € 35. Furthermore a registration is required in which company data is requested. This can be done at the Medici Pavilion of the fair from 8:30 a.m. to 6:00p.m.
The Fortezza da Basso
The place where it takes place is located in the historic center of Florence. Since 1967 it has been the main structure of the city’s exhibition center. It is a Renaissance-era structure built between 1534 and 1536, designed by the architect Antonio da Sangallo for the first duke of Florence, Alessandro de ‘Medici. Today, after numerous renovations, it has 80,000 square meters of surface area of which 55,000 are covered. This makes it the ideal location for events of this kind.
How to reach it and where to stay
Consider this: Florence can be easily reached by car from the main Italian cities via the A1 A11 and A12 motorways. During the event there is free parking for visitors to the San Donato area. By train it can be easily reached from all over the peninsula. The city airport is Amerigo Vespucci which is about 4 km from the center. From here and from the visitors parking there are free shuttle buses that lead directly to Fortezza da Basso.
For the overnight stay I suggest you book at the Hotel Brunelleschi which is located in the city center. The average cost for one night is around € 150. As an alternative, I suggest La Casa dei Tintori B & B, which is also located in the historic center. The price for an overnight stay is around 95 €.
Just think: there are many reasons why this event on Italian clothing is so interesting. Now that you know what to see and how to get there you just have to pack your bags. The Pitti Immagine Uomo is something to see in Italy at the beginning of the year among the most interesting.