A visit between history and eroticism: The Lupanari of Rome and Pompeii
The Lupanari of Pompeii and Rome were meeting houses destined to the commodification of sexual pleasure. Very few...
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Getting to know ‘E Style’ was like starting a journey, discovering sensations, cultures, places of the soul and the body, difficult to describe in words.
The ‘concept store’ comes from the constant search for the sense of beauty of an Italian artist, Pino Vastarella. Pino started out as an architect but then branched out, defining himself as an artist, a poet, a writer. The fact is that what he has created in his store is the synthesis, as he himself likes to say, of his thirty years of work.
Design, furnishing accessories, models, collector’s items, books on fashion, art, graphics, architecture, and much more.
“This space has changed many times, Pino explains, becoming as he sees it, a container of beauty. Behind his concept store there is an idea, that of telling through the many Italian brands that he hosts in his shops, as many Italian stories. “It is difficult to find your way about on entering, indeed the effect is the opposite. Perhaps the basic idea is to make the visitor feel pleasantly lost. Also because everyone with their own vision of things and their personal and unique filter rediscovers and relives what they want. Just as you do by observing a work of art, but in order to access this dimension of the soul, it is necessary to allow ourselves, at least at the beginning, the time to lose oneself. A luxury that is perhaps becoming increasingly rare.
In this environment that is both memory, rediscovery and openness to the most original ideas and combinations, Pino knows how to guide me with patience and respect, letting me touch the covers of the very elegant maquettes of fashion trends, smell the scent of the precious papers of books and art and fashion monographs, to be transported into the multiple worlds of graphics and design, reviewing the many brands and unique craft pieces in his shop. It is a maieutic journey at the end of which I feel emotionally richer, infected by the genius and eclecticism of its author. And, coincidentally, I realize that yes, in fact among all those objects, something that seems to be made especially for my house is there, and I go back.
But then, when you feel comfortable, when that space fits you just like in a custom-made suit, here Pino again provokes you and displaces you, inviting you to the lower floor, an open space with exposed beams that regularly hosts exhibitions, events, presentations and musical meetings.
If it is true that pleasure, beauty, intelligence demands mobility and elasticity of intellect, we must recognize that Pino is an expert but respectful guide on this journey.