Wall & decò made in Italy wallpaper won the ‘German Design Awards 2019’. Winner for Wet System in the category “Constructions and Elements”, special mention for Essential Wallpaper in the category “Constructions and Elements”. And then it won again with the prestigious “Wallpaper Design Award.” The “Not A Stroke” wallpaper, designed by Bertero Projects and part of the OUT System collection, won in the “Best Pipe Dream” category.

Wall & decò made in Italy wallpaper won the ‘German Design Awards 2019’. Winner for Wet System in the category “Constructions and Elements”, special mention for Essential Wallpaper in the category “Constructions and Elements”. And then it won again with the prestigious “Wallpaper Design Award.” The “Not A Stroke” wallpaper, designed by Bertero Projects and part of the OUT System collection, won in the “Best Pipe Dream” category.

Grafica: MILLENNIUM
Designer: Lorenzo De Grandis
Collezione: Contemporary Wallpaper Collection 2019To start with, how do you begin the process to create and consolidate your made in Italy wallpaper brand? 

“Our world is continually expanding to embrace an ever-increasing number of visions, traits and signs. It’s a journey full of landscapes and architecture, explorations and encounters, inspirations and interpretations, to which we combine the participation in our collections of professionals, creatives, guided by a common motivation: color and its emotional strength and narrative power. Undoubtedly the research of the product, and the visual communication are the traits that distinguish our brand of made in Italy wallpaper “.

There is always talk of Italian excellence. Is there still a real value in this phrase or has style been globalized over time, and can we no longer talk about Italian style?

“It’s true, never like this year the spirit with which we have faced this journey with our new collections of made in Italy wallpaper translates as ‘No barriers’ In fact, we wanted to overcome any cultural and stylistic delimitation. Excellence is in everything, in the know-how, and in the craftsmanship, a sort of contemporary Arts and Crafts to which technology is applied. But of course, it is that Italianness that counts and always will, because it is part of our origins “.

Grafica: EYES IN TUBES
Designer: Federico Pepe
Collezione: Contemporary Wallpaper Collection 2019 To forge ahead into the future, it is necessary to evolve. The human species is an example. But do fashions have to change and adapt with the times? What is your strategy for the future?

“Our strategy is to have different inspirations, sometimes conflicting, but all constantly present. To let ourselves be inspired by different languages, discovering in each of them stories and suggestions that could not be told in any other way. We have gone beyond separations, to embrace a synchronic and inclusive vision of reality and of man ”

 To forge ahead into the future, it is necessary to evolve. The human species is an example. But do fashions have to change and adapt with the times? What is your strategy for the future?

“Our strategy is to have different inspirations, sometimes conflicting, but all constantly present. To let ourselves be inspired by different languages, discovering in each of them stories and suggestions that could not be told in any other way. We have gone beyond separations, to embrace a synchronic and inclusive vision of reality and of man “.

www.wallanddeco.com – info@wallanddeco.com

In copertina: Christian Benini