The Salone del Mobile 2019 was as always divided into two parallel strands composed by the official exhibition,...
Here is the exhibition dedicated to the famous artist and illustrator from Turin
Many Italian artists have distinguished themselves during their careers for their innovative works, still exhibited today in the main Italian cities. One of the most interesting events of this period is certainly the one dedicated to Armando Testa which is in progress in Turin. Italian Traditions will guide you on the discovery of this extraordinary Italian artist. Here we will present the exhibition and we will explain how to buy tickets and how to get to the Royal Museums of Turin.
Armando Testa was first of all an innovator, a pioneer who knew how to recognize the strength and importance that images have for man. Minimalism and the simplicity of graphics were the winning weapons of his career.
Born in Turin in 1917, Armando Testa attended the school of Typographics Vigliardi Paravia, where he approached contemporary art thanks to the abstractionist artist Ezio D’Errico. After the war he worked for important Italian companies and, in a few years, he affirmed himself as a leader of the Italian advertising industry.
In the period between the years ‘ 50s and ‘ 70s he affirmed himself in Italian television advertising thanks to images and animations that became a benchmark in the industry for years to come. He taught drawing at the Politecnico di Torino from 1965 to 1971. In 1978 the studio became Armando Testa S. P. A. with offices in different cities all over the world. In the ‘ 80s he dedicated himself to the creation of posters and logos for cultural institutions and social events. Among his most important works of the period the brand of the Salone del Libro di Torino and of the Festival Cinema Giovani are to be remembered. He died in Turin on March 20th, 1992.
The anthological exhibition dedicated to Armando Testa takes place in the Chiablese halls of the Royal Museums of Turin and can be visited until 24th February 2019. The exhibition, curated by Gemma De Angelis Testa and Gianfranco Maraniello retraces the career of one of the most important Italian creatives of the 20th century. Visiting the exhibition you can see more than 100 works produced by the publicist and artist from Turin: drawings, posters, visual contributions, paintings, sculptures, photographs and objects of design, produced between the years ‘ 40s and ‘ 90s of the last century between. The spectator can get to know or rediscover the advertising subjects which have become part of the collective imagination and evoke moments of public and private memory.
How to reach it
To get to the Royal Museums of Turin you have three possibilities. In fact, you can reach it by:
- Public transport
You can reach the museum by tram and bus getting off at the stops of Piazza Castello and Duomo. By train you can reach Porta Nuova and from there get to your destination in a 15 minutes walk. By car you must leave the highway and follow the signs for the city center. The museums are located in the city center, that’s to say in an area with restricted or limited driving zones.
How to access the exhibition
Tickets to access the exhibition Tutti gli “isms” of Armando Testa in Turin are available at the ticket office of the Chiablese Halls open from Tuesday to Sunday from 10:00a.m. to 6:00 p.m..
The cost of the whole ticket is 12 euro while the reduced is 6. Also you can buy an integrated ticket that includes the exhibition and the visit to the Royal Museums at the cost of 20 euros for the whole and 10 euros with the reduction. The exhibition is open to the public every day except on Mondays. The timetable is 10:00a.m. to 7:00 p.m.
Italian art has always been among the most famous and appreciated. There have been many artists who have distinguished themselves for their abilities and have been innovators of heir industry. Today in Italian cities there are important exhibitions that have the objective of reminding us or allowing us to discover all those fundamental artists for the history of art. If you want to discover other events taking place in Italy at this time we recommend this article. Now that you know all about the Armando Testa exhibition in Turin you just have to visit it.